University of Oregon Assistant Professor of Marketing Aparna Sundar is seeking non-profit organizations that may have a case study or best practices to share as a book chapter. Full chapter lengths would range from 4000 to 7000 words.
The deadline for the abstract is October 30, 2018 and for the completed chapter March 30, 2019. Please contact Dr. Sundar to indicate interest, the abstract or the full chapter. Inclusion in Nova’s edited collections is without charge to authors. The only exceptions are color figures if required and an English editing fee if it is determined to be necessary. Other manuscript enhancement options are available at the author’s discretion.
Suggested chapter topics:
- Changes to business or society based on design
- Innovation in practice
- Product or package centric design
- Changes in consumer response to design
- Augmented reality
- Design thinking in management
For more information; please contact Dr. Sundar ([email protected]).