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Grape Expectations: COVID-19’s impact on the Wine Industry

May 12, 2020 @ 4:00 pm - 5:00 pm

 

As the globe begins to fathom the immediate and long-term effects of COVID-19, one might be hard pressed to find a sector of the economy that is not being challenged. For a state that is very dependent on agriculture, trade, export, and tourism, what does that mean for Oregon’s wine industry?

Oregon vintners stimulate $5.61 billion in economic impact to the state, buoyed by robust wine tourism, critically acclaimed wine quality, and job growth. The Oregon wine industry is comprised of well over 700 wineries across the state heavily reliant on direct to consumer sales through tasting room activities. Wine Spectator recently noted, that, “Oregon is the most dynamic wine region in the U.S. right now.”

Over the last few years, Oregon producers have focused exports increasingly on markets in Europe, Japan, and Canada with increasing efforts into Hong Kong and China. Historically, the beverage business has been among the most recession resilient businesses in America. But with the evolving spread of COVID-19, 63% of wine producers have seen their production slow; with nearly 15% of producers ceasing production during this time; and tasting rooms and wholesale, which account for a significant portion of income for wineries, have seen sales losses as high as 65% in the last two months. What will the pandemic mean for the industry as a whole? Is Oregon a microcosm of the challenges the global wine industry is experiencing?

Grab a glass of your favorite Oregon wine and join us for a conversation with Bree Stock (a Master of Wine and Education Manager of the Oregon Wine Board) and Jana McKamey(Executive Director of the Oregon Winegrowers Association and a member of WorldOregon’s Board of Advisors) on the current and future state of wine markets at home and around the world.

REGISTRATION INFORMATION

Free for WorldOregon members. 

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Program limited to 100 participants (via Zoom). A link to the Zoom webinar* and instructions for participating will be sent to you after you RSVP —as this is an autoresponse message, there’s always a chance it has gone to spam/junk boxes, so please check there.

Venue

Zoom