Metrics and Measurements for Travel Programs
By Caliopy Glaros, Philanthropy Without Borders
Every day there are nonprofits running travel programs for donors, board members, and volunteers, without having any metrics in place to determine the program’s success. We’re all very familiar with the metrics and measurements we use in our mission-related work (also called Monitoring & Evaluation), as well as the benchmarks and goals we set for fundraising (as outlined in the Development Plan). Yet travel programs, especially when they are not fully managed by one individual from one department, frequently fall into a grey area where they are not being measured.